Document Details

Document Type : Article In Journal 
Document Title :
Information technology and its role in the development and marketing of banking services
تقنية المعلومات و دورها في تطوير وتسويق الخدمات البنكيه
 
Subject : Information technology and its role in the development and marketing of banking services 
Document Language : English 
Abstract : Relationship marketing is concerned with how organizations manage and improve their relationships with customers for long-term profitability. Customer relationship management (CRM), which is becoming a topic of increasing importance in marketing, is concerned with using information technology (IT) in implementing relationship marketing strategies. This paper reports on a study of the adoption and use of CRM in the financial services sector. In particular, the key elements of CRM are examined in these organizations and executives' perceptions of the main IT components that enable responsive CRM are explored. CRM is classified into five stages of sophistication and a framework for CRM adoption is developed. 
ISSN : 1319-0997 
Journal Name : Economics and Administration Journal 
Volume : 9 
Issue Number : 1 
Publishing Year : 1421 AH
2001 AD 
Article Type : Article 
Added Date : Saturday, March 30, 2013 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
خالد سامي حسينHussein, Khalid SamiResearcherDoctorate 

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